Digital Marketing Manager
Our client is a decades old family business serving the Structural Steel/Fabrication, Woodworking, Machine Tool, and Sawmill Industries. TM8 is helping the find a Digital Marketing Manager. The client offers an excellent salary, excellent commission and a comprehensive benefits plan as well as outstanding growth potential and products in high demand.
JOB SUMMARY: Digital Marketing Manager
- Build, plan and implement the overall digital marketing objectives, strategies and plan across digital channels including website, social media and email to drive further awareness and engagement for the brand;
- Develop an annual email marketing strategy and calendar, taking into account the priorities of the various departments;
- Build, deploy, and optimize all email marketing campaigns including design templates, calls-to-action, and content used in marketing emails;
- Develop a strategy for data collection with a goal to expand company distribution list size;
- Work to minimize list decay and unsubscribes while increasing productivity of email sends;
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
- Work to create content and execute social media strategy, monitor visitor trends, research and upgrade social media based on industry trends and best practices
- Own and maintain site analytics, metrics and campaign reporting and regularly present findings and recommendations to VP of Marketing and senior management;
- Work with the Marketing Coordinator to develop new video content including machine demonstrations, customer testimonials, and short social media posts;
- Improve and expand on our existing e-commerce website;
- Measure ROI and KPIs;
- Prepare and manage the digital marketing budget;
- Suggest activities for improving the quality of online content;
- Build an inbound marketing plan;
- Research and forecast future sales and performance trends;
- Lead, supervise and motivate members of the digital marketing team;
- Research competitors and provide suggestions for improvement;
- Keep abreast with industry and market trends and best practices; and
- Stay up to date with the latest technology and best practices
Requirements:
- Knowledge of website analytics tools
- Knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Practical and solutions-oriented
- Excellent technical skills and vision as it relates to the relevant channels
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments